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1. Information We Collect

We collect information that identifies, relates to, describes, or is capable of being associated with you, such as:

a. Personal Data (Identifiable Information)

When you interact with our Site or purchase products, we may collect:

• Contact Information: Name, email address, phone number, shipping and billing address.
• Account Credentials: Username, password.
• Payment Details: Payment method, transaction details (Note: we do not store full payment card data; financial information is processed securely by our payment processor).
• Communication Data: Messages, support requests you submit to us.

b. Technical & Usage Data

We automatically collect data about your device and interaction with the Site, such as:

• IP address, browser type, operating system, device identifiers, access times, pages visited, and referring URLs.
• Cookies and similar technologies (see Cookies & Tracking section).

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2. How We Use Your Information

We use your data for the following purposes:

• Order Fulfillment: To process your purchases, verify payment, deliver products, and send confirmations.
• Customer Support: To respond to questions, complaints, or requests for help.
• Personalization: To customise your shopping experience and product recommendations.
• Marketing & Communication: To send promotional emails, discounts, newsletters, updates (with your consent).
• Improvement & Analytics: To analyse Site usage, measure performance, and improve our services.
• Legal Compliance: To comply with legal and regulatory requirements or respond to lawful requests.

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3. Cookies & Tracking Technologies

We and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies to:

• Remember your preferences and login sessions,
• Improve the performance and functionality of our Site,
• Analyse traffic and usage trends.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.

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4. Sharing Your Information

We may share your personal information with:

• Service Providers: Payment processors, delivery partners, analytics and marketing partners, IT and support service providers.
• Legal & Safety Purposes: When required by law, court order, or to protect our rights and the safety of others.
• Business Transfers: In connection with a merger, acquisition or sale of assets, subject to privacy obligations.

We do not sell your personal information to third parties.

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5. Your Rights & Choices

You have the right to:

• Access, update, or delete your personal information in our records.
• Opt-out of marketing communications at any time (unsubscribe link in emails).
• Withdraw consent where processing is based on consent (subject to applicable law).
• Right to correct inaccurate or incomplete information.

To exercise these rights or make a request, contact us at the details provided below.

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6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal data from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

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7. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal data, please contact us so that we can delete that information.

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8. International Data Transfers

Your information may be transferred to, stored, or processed in a country other than your own — including India — for the purposes described in this policy. By using our Site, you consent to such transfers.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on the Site with a revised “Effective Date.” Continued use of the Site after such changes constitutes acceptance of the revised policy.

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10. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, contact:

BLUMA APPLIANCES INDIA PVT LTD
Email: support@blumaindia.com
Phone: 99256-06900